Outbound SMS & Email Marketing
Reach Your Customers Directly on Their Phones
Email newsletters get ignored and social posts get buried. Outbound SMS and text campaigns deliver your message directly to your customers with open rates that traditional advertising cannot match.
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The Business Problem
Your Marketing Messages Are Getting Lost in the Noise
Reaching your existing customer base with promotions or updates is difficult when emails go unread and traditional advertising is ignored. You have a list of customers who already trust you — but no reliable way to get their attention when you need to drive sales.
Rex Madden designs and executes targeted outbound SMS and email campaigns that deliver your message directly to your customers' devices. Applying 50 years of business process expertise, every campaign is built to reach the right audience at the right time with a message that drives action.
- Average email open rate is just 21% — SMS open rate is 98%
- 90% of text messages are read within 3 minutes of delivery
- Existing customers are 5x more likely to respond than cold prospects
- Most local businesses never market to their own customer list
What You Get
Everything Included — No Upsells, No Hidden Extras
Every outbound marketing engagement includes the complete package below. A full campaign system that runs and optimizes itself.
SMS Campaign Setup
We build and launch targeted text message campaigns to your customer list with compelling offers that drive immediate action — calls, bookings, and repeat business.
Email Campaign Design
Professional email campaigns are written, designed, and scheduled to keep your brand top-of-mind and drive steady repeat business from your existing customer base.
Audience Segmentation
Your contact list is segmented so each message is relevant to the recipient — improving open rates, increasing conversions, and reducing unsubscribes significantly.
Campaign Analytics
Track open rates, click rates, and conversions for every campaign so you know exactly what is working, what to improve, and where your marketing dollars are going.
Automated Sequences
Multi-step campaigns send a series of messages automatically over time — nurturing customers toward a purchase, re-engaging dormant clients, and announcing seasonal promotions.
Full CRM Integration
All campaign activity is logged in your CRM, keeping customer records current and ensuring every response triggers the right follow-up sequence automatically.
The Process
Up and Running in Four Steps
Audience Review
We review your existing contact list, segment it by customer type and purchase history, and identify the best opportunities for targeted campaigns.
Campaign Creation
We write the copy, design the message sequence, and configure the sending schedule for maximum impact and response rate.
Compliance Setup
All campaigns are set up to comply with SMS and email marketing regulations — including opt-out management and proper consent records so you are fully protected.
Launch & Optimize
Campaigns go live and we monitor performance, testing different messages and timing to continuously improve your open rates and conversions.
Got Questions?
Frequently Asked Questions
Is SMS marketing legal?
Yes — when done correctly. We handle all compliance requirements including proper consent collection, opt-out management, and sending time restrictions. Every campaign we build follows TCPA and CAN-SPAM regulations so you are fully protected.
Do I need a large contact list to start?
No. Even a list of 50–100 existing customers can generate meaningful revenue when contacted with the right offer at the right time. We will assess your current list and recommend the best starting strategy for your business size.
Can this reactivate old customers who have not booked in a while?
Absolutely — and this is one of the highest-ROI uses of outbound marketing. A well-crafted reactivation campaign sent to past customers who have gone quiet consistently generates bookings from people who already know and trust your business.
How is this different from the AI Text & Email Follow-Up service?
Outbound marketing is proactive — you are reaching out to your existing list with promotions, updates, or offers. AI Text & Email Follow-Up is reactive — it automatically responds to incoming inquiries, missed calls, and form submissions. Both work together as a complete communication system.
Do you serve businesses outside Palm Bay?
Yes — we serve all of Brevard County including Melbourne, Rockledge, Cocoa, Viera, Satellite Beach, Titusville, Cape Canaveral, Sebastian, and the entire Space Coast area of Florida.
Ready to Drive Sales from Your Existing Customer List?
Rex Madden will build and launch outbound marketing campaigns that get your message in front of the right customers at the right time.
Book a Free Strategy CallNo obligation • No sales pressure • Serving all of Brevard County, FL